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Local Gastropub Comes to Overton Square

MEMPHIS, TN (April 30, 2012) – Local Gastropub, a popular downtown restaurant and bar, will open its second location in Overton Square. Following the recent Chiwawa lease at the old Chicago Pizza Factory, Local is the next to lease a spot in the commercial redevelopment of Midtown’s historic arts and entertainment district.

Local Gastropub will open in the former Yosemite Sam’s at 2126 Madison Ave., at the northwest corner of Madison and Cooper.   The 100-year-old, 5,826 square foot, two-story building housed Yosemite’s Sam’s for 39 years.  “It’s always been one of the gateways to Overton Square and that will continue with Local,” said Aaron Petree, vice president of leasing for Loeb Properties. Petree represented Loeb in the lease negotiations.

“We are excited to be part of this exciting vision for Overton Square,’’ Local Gastropub owner Jeff Johnson said. “Downtown is a destination and Overton Square will be, too.  I’m glad to be there from the beginning.”  Local Gastropub, now located at 91 South Main Street, will be replicated in Overton Square, featuring upscale food in a casual, pub-like setting. 

The Overton Square site for Local Gastropub has undergone “significant renovation,” according to Tom Hayes, vice-president of construction for Loeb Properties. “The building had major structural problems when we purchased it, and we knew going in that the rehab would cost as much as the purchase price.  My working concept has been a ‘rebirth’ because the building was at the end of its functional life, but it had good bones and given its history, it was worth saving,” he said.

Matt Prince, senior vice-president of Loeb Properties, said the contract with Local Gastropub is the “first step in an effort that will not only revive Overton Square but surpass our memories of it.”   Loeb Properties will invest about $20 million to revive the arts & entertainment district and Overton Square’s footprint to about 115,000 square feet, including the redesign of existing buildings and construction of new buildings. 

Local is an important and symbolic tenant for Overton Square, said Prince, because “it’s a local company with local ownership and that was, and will continue to be, an important part of the district’s personality and vibe.”  He said Loeb Properties is encouraged by the enthusiasm and the interest of retailers and restaurateurs in leasing opportunities in Overton Square.

“We see Overton Square as the linchpin between Overton Park and Midtown, capitalizing on the hundreds of thousands of people drawn there by Playhouse on the Square,’’ said Prince. “With the relocation of Hattiloo Theater to the Overton Square arts & entertainment district, the number of theater-goers will only grow,” said Prince.

Loeb Properties owns and manages a portfolio of more than two million square feet of retail, office, multifamily and industrial properties in Tennessee and Mississippi, and is the largest developer in the Midtown area.   

Press for this story:

Commercial Appeal

Memphis Business Journal

Daily News

Memphis Flyer

ABC 24

WMC 5

[MBJ] Comprehensive Review of Oct 12 Public Meeting

Andy Ashby reviews the Overton Square public meeting that took place on October 12, 2011, at Playhouse on the Square. The new plan for a Theater Arts District met with approval and enthusiasm by Midtown neighbors and attendees.

The Overton Square project would conform to the city’s new Unified Development Code, which emphasizes walkability, bikeability and multiple property types. A 1.5-mile section of Madison Avenue was recently approved to have dedicated bike lanes which would run alongside Overton Square.

This project is set to adhere to the Midtown Overlay district guidelines for building & design.

During the meeting, Loeb Properties president Bob Loeb also discussed the public/private investment figures for the project.

Under the new plan, Loeb Properties would invest $19.2 million while Memphis city government would have to chip in $11.9 million for a parking garage and water detention facility.

Loeb Properties has several parcels in and around Overton Square under contract to purchase, contingent on the city building the parking garage. The three-level garage will have features to trap rain water and help with Lick Creek flooding in Midtown.

[MBJ] Overton Square Plans Fit the Memphis We Want

Loeb Properties revealed its new plan for Overton Square this week at a public meeting at Playhouse on the Square.

Moving away from the grocery-centered plan, Loeb has embraced the concept of a “Theater District”–a direction that will bring complementary businesses to the theaters that already call Overton Square home (Playhouse on the Square, Circuit Playhouse, Malco, Theatreworks), and possibly attracting new ones (Hattiloo Theatre). 

Andy Ashby has the story here.

Under the new plan, Loeb Properties would invest $19.2 million while Memphis city government would have to chip in $11.9 million for a parking garage and water detention facility.

Loeb Properties has several parcels in and around Overton Square under contract to purchase, contingent on the city cuilding the parking garage. The three-level garage will have features to trap rain water and help with Lick Creek flooding in Midtown.

If it closes on the real estate, Loeb Properties is planning 115,000 square feet in redevelopment and new building. It would strip back several buildings to their historic roots.

“We do have attractive buildings to work with,” Loeb said.

Hattiloo Theater is considering a move into the district, joining several other theaters in the area. It could have a 120-seat theater with room to expand to 200.

Ekundayo Bandele, founder of Hattiloo, said he’d like the black repertory theater’s crowd to mix with patrons from all races at Overton Square.

“That’s the Memphis we all want to see,” he said.